Larry Oberkfell

Larry Oberkfell

Larry Oberkfell, President & CEO, International Foodservice Manufacturers Association (IFMA)

Articles

ARTICLES

International Foodservice Manufacturers Association (IFMA) Logo
2019 FOODSERVICE NEW PRODUCTS ANNUAL | R&D STRATEGY + SALES

New Industry Insights for Gaining Foodservice Operator Attention

Strategies for selling new foodservice products.
Larry Oberkfell, President & CEO, International Foodservice Manufacturers Association
Larry Oberkfell
August 5, 2019
IFMA believes that manufacturers need to optimize tried-and-true sales channels to reach their targeted operators. Even so, IFMA also encourages its food processor members to also use new digital forms of communication that do not rely on the current system of brokers and distributors.
Read More
International Foodservice Manufacturers Association (IFMA) Logo

New Products with LTO Appeal

How does the industry find the white space to grab the consumer’s attention and share of stomach?
Larry Oberkfell, President & CEO, International Foodservice Manufacturers Association
Larry Oberkfell
August 15, 2017

How do we as an industry find the white space to grab the consumer’s attention and share of stomach? One answer can be through special innovative menu items which the industry terms Limited-Time Offers (LTOs).


Read More

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY