Realizing that it needed to grab consumers’ attention, General Motors embarked on one of the automotive industry’s most bold advertising slogans, “This is not your father’s Oldsmobile,” during the late-80s to mid-90s.

Food professionals may not have the opportunity to visit Tulin Tuzel’s home. Yet, they can see Tuzel’s home away from home at Sabra Dipping Company LLC.

I love entrepreneurs. So meeting the dynamic duo behind Kashi was a personal highlight this fall at Prepared Foods’ 31st annual New Products Conference (NPC) in San Diego. Philip and Gayle Tauber delivered the opening keynote address: “Innovate Like an Emerging Company.”

How do you spell new product “success?” How about combining these letters: R&D, M&A and CIE.

Ah, what to get the company that has everything? How about a Culinary Innovation Center?

To see or not to see. That is the question. Some new food and beverage products make a strong visual statement.

I’ll come right out and say it. I realize Coca-Cola Freestyle, Coca-Cola’s foodservice beverage machine -- is not exactly new news.

3-D movie glasses. 5G smartphones. It’s clear that consumers like options, and they value anything that adds functional dimensions for a heightened experience.

“Processor innovation.” Those words should be synonymous with food and beverage. They should roll off the tongue as naturally and easily as “cookies and crackers.”