Chris
Topping, Datamonitor. Datamonitor
offers a full range of data and analysis for the food and beverage industry.
Its research products feature primary data, independent analysis and fresh
opinions on markets, trends and players. For more information, go to www.datamonitor.com.
Three mega trends drive consumers’ flavor
preferences—health/wellness, sensory indulgence and homing/comfort. Flavor
choices are influenced by product application, eating occasion and consumer
characteristics.