Beverages, like all product categories in the U.S. market, have had a bit of an up-and-down time in recent years, at least in terms of new product introductions. In non-alcoholic beverages, the U.S. market experienced a significant drop in new product introductions in 2009.
Novel ingredients in biscuits, breads and children's products; a new bowl from Nestle; General Mills' snacking cake mixes and dry cereal mixes; Campbell's new soup kits; Frito-Lay's Doritos go Extreme.
The 20 most prolific companies introduced a total of 1,731 new products in 2002, a 3.2% increase from the previous year. Who led the way? Which companies boosted their introductions the most from 2001?
