Variety may indeed be the spice of life, but it is just a word until new and unique flavors add something to the mix and provide some of those variations. However, flavorings have met with a degree of controversy of late, as have manufacturer efforts to add diverse new flavors to traditional lines.
Functional beverages has been a growing segment, even in the midst of an economic downturn, but manufacturers are realizing that consumers -- and regulators -- are looking ever more closely at their ingredients, attributes and claims.
Infusions might be most often associated with ice cream and frozen desserts, but the concept is establishing a place for itself in other segments and categories. In incorporating these elements, manufacturers are discovering inclusions have a variety of selling points.
Probiotics are drawing positive media attention, and new products are capitalizing on the opportunity. Regulatory roadblocks pose a hurdle, but there is strong market potential for probiotic-enriched products.
Reviews of recent supplement studies seemingly convey bad news for antioxidants; however, the results actually could prove a marketing boon to antioxidant-rich foods.
Familiar flavors and eating experiences capitalize on Hispanic consumers’ authentic expectations, but this demographic hungers for more than tradition.
