Soy sauce's many flavor compounds have led developers to a variety of new uses for a rather old ingredient, while others opt for a more recent flavor enhancing alternative.
When developing a product for the valuable children's market and their parents' dollars, play for keeps. Keep it fun, keep it convenient and keep it nutritious.
GeniSoy has introduced a family of soy products developed to meet consumer demands for great-tasting, convenient and healthful products. In 2002, sales blossomed 24%, as several new product introductions built momentum for the company among consumers.
A perception of healthfulness continues to fuel the juice and juice drink market. Increasingly, other influences are making their mark, as well, including a focus on convenience.
The cereal bar category is comprised of two factions—energy/diet and breakfast/snack bars.
While one is experiencing notable success, the other is seen as mature. Overall, the category is not reaching a large percentage of American consumers.
Hug your loved ones, say prayers to whatever deities you choose to worship because—as the mainstream media would have it—our great national crisis is over.
On first consideration, combining a pair of brands would seem a mutually beneficial arrangement. However, not all of co-branding's results are positive.
Bite-size varieties begin to permeate the marketplace. A major company reformulates to use canola oil and avoid trans fatty acids. More soy snacks enter the snack psyche.