Seacret Direct introduced ENERGY drink mix, Seacret ENERGY, which is a balanced, botanically sourced, vitality and stamina boosting beverage blend. 

A multi-faceted team of fitness, health and beverage industry changemakers, Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman, announced the launch of ZOA™, a new healthy energy drink set to make waves in the category.

EVOLVE plant-based protein reformulated its portfolio of ready-to-drink protein shakes and announced its continued commitment to the National Park Foundation (NPF). EVOLVE aims to connect people to the outdoors through access and inspiration, and this partnership helps bring shared missions to life in service of helping to protect the outdoors for everyone.

LIFEAID Beverage Co., maker of functional beverages sold in both can and powder form, introduced its first sleep enhancement product: DREAMAID GO! The powdered drink is the latest addition to LIFEAID's recently launched line of powdered beverages and is the brand's first to address another daily activity all consumers have in common: resting and recharging.

LIFEWTR, a premium bottled water brand committed to advancing and showcasing sources of creativity, debuted LIFEWTR Immune Support, a new water beverage with 10% of the recommended daily value of Zinc, aiding normal immune function.

LeBron James is an integral partner behind the launch of MTN DEW RISE ENERGY, a new kind of energy drink specifically formulated with ingredients to kick off the morning with a mental boost, immune support, and zero grams of added sugar.

GoodSport Nutrition, a Chicago-based start-up, aims to shake up the sports drink landscape with innovation. The company launched GoodSport™, a natural sports drink made from milk, and delivers hydration backed by science in a thirst-quenching beverage.

Electrolit, a premium hydration beverage made from pharmaceutical quality grade ingredients, launched its Zero line in response to growing consumer demand for lower calorie, lower sugar functional beverages. Electrolit Zero will ship across the US in three flavors: Berry Blast, Lemon Breeze and Fruit Punch Splash.

BRÈINFÚEL (Breinfuel) evolved from coffees, energy drinks, and nootropics to help the brain respond with focus, alertness, and productivity.

Ringing in the New Year is a time for reflection and re-evaluation of life choices. Many consumers start by setting goals for self-improvement to make the coming year better than the last. After a tremulous 2020, improving overall health and wellness is at the top of the list.