Grand View data show North America as the largest regional kombucha market and the firm’s analysts divide the category into “original” and “flavored” segments. These analysts expect flavored kombucha to continue holding the leading market share and register the fastest CAGR of 21.8% during the 2020-2027 forecast period.

KidsLuv is the first product from The Luving Company which was established in 2018 by a mother of three, Ashi Jelinek, and is a female-founded and minority-owned business based in Los Angeles. 

Berry Immunity features the high quality, immune-boosting ingredients including elderberry, echinacea, camu camu, lion’s mane mushroom, and 10g of plant protein along with prebiotics.

To accompany its line of survival foods, Nutrient Survival released several nutrient-packed beverages. 

Weller’s launch of its first non-CBD product, Sparkling Immunity, is a sparkling elderberry product that delivers essential vitamins and minerals with refreshing flavor while providing core, daily immunity support for people on the go.

Made from a proprietary blend of organic mushrooms and time-tested adaptogenic herbs, Rritual's easy-to-mix elixirs are formulated to blend into your daily wellness routine and will be available in three different formulas including Reishi, Chaga and Lion's Mane.

Molson Coors Beverage Company unveiled a new slate of non-alcoholic products that it intends to roll this fall as part of the company’s efforts to expand beyond the beer aisle and reach more consumers seeking better-for-you beverages.

Elements will launch with four functional and tasty flavors to support consumers through the highs and lows of each day; Vitality, Focus Calm, and Sleep are formulated with powerful doses of adaptogens.

Phenolaeis, supplier of sustainable Palm Fruit Bioactive Complex (PFBc), is now creating functional coffee with added wellness benefits plus a smoother taste and mouthfeel.