Following the official launch of Más+ by Messi in Miami, the new hydration beverage from soccer star Lionel Messi is expanding distribution to deliver "positive hydration" in even more states across the country. 

The strategic transaction provides Celsius with a 170,000sq-ft, modern manufacturing and warehouse facility that is expected to provide greater supply chain control, quicker innovation cycles and greater production flexibility.

As better-for-you energy drinks sales continue to outpace the broader category, the deal signals Molson Coors’ belief in ZOA’s growth potential.

ROLUS emerges from a heritage of beverage craftsmanship, tracing its origins to the Nolet Family's pioneering spirit of 1691. As the first member of the Nolet family born in the United States, Nolet III brings a unique blend of tradition and innovation to this new venture.

After helping people find calm, selling tens of millions of cans, TRIP aims to take functional beverages to a new level. TRIP has partnered with Calm to evolve the product experience they are bringing to American customers through a functional drink with a digital experience. 

The CELSIUS ESSENTIALS line features boldly flavored performance energy drinks that are made up of the METAPLUS® blend and added aminos, helping support physical and cognitive performance. 

Renude added Reishi Cacao, a supercharged hot chocolate, to its innovative lineup, which also includes Chaga Matcha, expanding its offerings to support a broad range of health-conscious consumers.

From electrolyte-packed drinks to sustainable hydration solutions, brands introduce innovative products designed to keep consumers refreshed and replenished.

Sugar-to-Fiber is a genetically engineered probiotic specifically designed to address deficiencies in the American diet by converting dietary sugar (sucrose) into a special type of prebiotic fiber (levan) continuously throughout the day.

Using advanced ultrafiltration technology, Nurri's new Milk Shakes retain essential proteins and minerals while delivering a rich, creamy taste with high protein and low sugar.