PLT markets more than a dozen water-dispersible and water-soluble solutions, primarily botanical ingredients across key health categories. At IFT, PLT will be focusing on three major health and wellness segments: energy, active nutrition and stress/mood management.

The refresh features a bold redesign of their 16oz beverage, enhancements to classic fan favorite flavors and an introduction of two new flavors to the lineup.

The powder blends smoothly into coffee or tea to give a nutritional and energy boost from a proprietary mix of pea, hemp and pumpkin seed protein.

The two new and naturally flavored options for their fitness enthusiasts are Blue Raspberry and Juicy Apple.

GNC is highlighting Nirvana Super Electrolyte Drinks and Energy Seltzers as a resource to support GLP-1 users maintain muscle mass as they lose weight during and after taking those medications.

The new energy shots are available now at all HTeaO locations and customers can enjoy them straight or use them as a "tea topper" for an extra kick of energy.

CSE’s canned Clear Protein is light and juicy with a fruity-fresh twist, while containing 20g of lactose-free whey isolate protein per can.   

Crafted with invigorating organic ingredients, each 12oz ready-to-drink AWAKE+PROTEIN latte is fortified with 10g of plant-powered protein and 200mg of Lion's Mane mushroom extract, a nootropic clinically proven to support cognitive function.

Rapid Hydration electrolyte powder can be used before, during, and after workouts in order to keep the body's hydration balanced. It can also be consumed during periods of illness when your body is losing fluids, or even post-late night to feel better in the morning.

This launch not only celebrates the empowerment of women through a mindful approach to drinking but also underscores a commitment to social responsibility by supporting the Sad Girls Club, a leading mental health organization, with the aim of providing 1000 Huzzies with access to mental health support this year, alongside a pledge to donate 1% of all Huzzy purchases to support the organization's vital work.