The most common functions included immune support, increased energy, enhanced beauty, detox and improved cognition. Examples include a range of wellness shots by brands like Vive, Nootra and Brain Juice, and functional product lines by brands like Coffee Blenders, Tea Riot, and Beauty and Go. 

RETHINK Brands first aimed to disrupt the bottled water category with its 2016 introduction of RETHINK Water, focused on eliminating the 40 billion plastic bottles that end up in landfills and oceans each year. Last year, realizing there was an underserved market for parents who wanted to give their children a sugar-free drink option, the brand created an entirely new category with the introduction of RETHINK Kids Water. 

In the coming months, shoppers will be able to find Sonoma Cheese Crisp Bars in the bar section, check-lane, grab-n-go, and other merchandising areas where they usually look for bars and other better-for-you single serve snacks. The vertical packaging emphasizes the flavors with strong color schemes, and each bar package has a window right in the center of the package where the product is visible.

Four of the 10 trends involve (1) the growing industry for functional cannabis-based products, (2) indoor farming at the home and industrial levels, (3) declining per-capita alcohol consumption and (4) a new future for center store, shelf-stable foods through e-commerce.

Rooted in Vietnamese culture and tradition, all Naughty Noah’s products are made with fresh, wholesome, all-natural and organic Vietnamese-inspired ingredients. Each serving carton contains individually wrapped and portioned rice noodles, spices, and omega-rich coconut or avocado oil. All ingredients are meticulously selected and sourced ingredients that are free of added growth hormones and antibiotics, and ensures that any animal used as sources are humanely raised.

Driving retail pizza sales are a host of new frozen products embracing all trends—different tastes, premium new toppings and healthier new options. Likewise, retailers appear to be allocating more shelf space and expanding the category with new pizza snack options.

Advances in ingredient technology are opening new corridors to make the addition of botanicals into foods and beverages easier and more cost-effective.

Handy’s Power Foods contain edamame, spinach, broccoli, lime, scallions, cilantro, sriracha and either Salmon or Shrimp. The products are packed as 12 count - 0.5-ounce bites and 2 count - 3-ounce burgers.

SENA is the premier seafood buying event in North America with over 1,300 seafood vendors vying for the attention of the nearly 26,000 seafood product and services buyers from leading retail, restaurants, foodservice and processing channels seeking innovative new products. Overlying themes of innovation observed at the show focused on sustainability, convenience, authenticity, and health benefits. 

Confections and snacks often share usage occasions, but one thing they do not share is rosy growth prospects. While confectionery has struggled, snacks have gained.