Eli’s Cheesecake of Chicago celebrated National Cheesecake Day (July 30) in tandem with its own 35 anniversary by showcasing one of its newest products, a birthday cake cheesecake called Eli’s Dippers.

The Spirit of Innovation Award is designed to recognize product development teams for excellence in creating an innovative new product. The winners are acknowledged for each step of the process: from ideation and development to design, creation and launch of the product.

Leading this collection is a host of new products to align with growing consumer interest in wellness, including new Yoplait Plenti, Nature Valley Toasted Oats Muesli, and Annie's organic soups.

Peet’s Coffee introduced Mighty Leaf iced teas and iced tea infusions at its retail locations nationwide.

Lundberg Family Farms unveiled Organic Sprouted Risotto as the latest innovation in its product lineup of easy and wholesome sides and entrées. The Organic Sprouted Risotto entrées feature sprouted whole grain brown Arborio rice and is available in three different flavor profiles: Butter & Chive, Cheddar & Peppers, and Sweet Corn & Bell Pepper.

Three new organic salad kits – Kale Caesar, Sun-Washed Mediterranean and Garden Party – take familiar salad flavors with premium ingredients and give them a fresh, delicious and all-organic twist; and the organic Kale Caesar PowerMeal Bowl is the fourth and newest flavor in the popular line of plant-based, single-serve bowls.

To send adults down memory lane, while also capturing the attention of young cartoon-lovers, Rich Products Corporation announced that it has developed a line of Peanuts® and Snoopy® branded desserts that will bring a familiar feeling of friendship to birthday parties and everyday celebrations across the country.

Owl's Brew is the first tea "crafted for cocktails."

Snacking may very well be the new American pastime.

To truly grasp this diverse generation, IRI is categorizing millennials into six distinct segments summarized in the infographic “Rise of the Millennials.” Marketers must thoroughly understand these characteristics to capture a piece of the nearly $290 billion millennials will spend on CPG products by 2020.