The advancements made in technology over the past few years have allowed restaurants to offer voice-recognition ordering, social media, and in-app ordering and delivery robots.

Several important influencers affected the foodservice industry’s performance last year, including the country’s unstable political climate and increased labor challenges.

Restaurant operators continue to face what seem to be contradictory demands from consumers. Responding to each of these demands can be difficult, but the task is critical for brands that aim to differentiate and capture return visits.

American menu development relies on the evolution of trends. While we may roll our eyes at Starbucks’ Unicorn Frappuccino, or any “next trending ingredient” for that matter, trends are, after all, what keep the foodservice market dynamic, competitive and enticing.

The pumpkin spice latte, the McRib, the $5 foot-long. Some limited-time offers (LTOs) are memorable affairs, where customer loyalty elevates them to full-time offerings or an eagerly anticipated annual craze.