Lifeway Foods, Inc., Morton Grove, Ill., used Natural Products Expo West to introduce Lifeway Protein Kefir, a three-SKU line extension to aid muscle recovery after exercise. Other new products included a no sugar-added ProBugs probiotic smoothie for kids, a limited-edition Lowfat Watermelon Kefir for summer, and a new 16oz size of nine standard Lifeway kefir and organic kefir flavors that makes it easy for consumers to change kefir varieties from day to day to suit changing tastes.

Elixir of Life, New York, N.Y., now called Temple Turmeric™, unveiled a new name and look for its turmeric-based beverages, as well as a new line of decadent, dairy-free Super Blends including Bullet Brew Turkish Coffee, Turmeric Golden Mylk, Matcha Latte and Mexican Chocolate.

BPI Sports, Ft. Lauderdale, Fla., says its new Funnbar™ “combines delicious with healthy in a gluten-free protein candy chew.”

GoMacro, Viola, Wis., extended its portfolio of USDA certified organic nutrition bars with GoMacro Thrive, a new line to support digestive, neurological and cardiovascular body functions.

NuGo Nutrition, Oakmont, Penn., acquired Gnu Foods’ FiberLove bars. As the newest member of the NuGo portfolio, officials say the fiber bars will have the same recipe as FiberLove bars, but with a new name to emphasize their amazing taste: NuGo Fiber d'Lish.