TigerNut Horchata is a drink many U.S. consumers have never heard of, but the Valencians in Spain have been enjoying it for over 800 years.

“Your sports drink should work as hard as you do.” That’s how G3 Labs Inc., Phoenix, talks about its new minoTOR™ premium sports drink supplement (www.drinkminotor.com).

Corazonas’ new Heartbar™ Oatmeal squares feature proven cholesterol-lowering, non-GMO plant sterol.

Ricola, Parsippany, N.J., introduced Revitalizing Herb Drops. Available in a Lemon Zest flavor, Revitalizing Herb Drops contain an “effervescent, powder-filled center with B vitamins to help provide consumers with a little boost, naturally, when a cough or cold has them down,” the company says.

LEVEL Life, Boulder, Colo., welcomed National Diabetes Month (November) with a new line of indulgent snacks, including Peanut Butter Cups and Peanut Turtle Bars.

The makers of Metamucil hired Michael Strahan, co-host of LIVE with Kelly and Michael, FOX NFL Sunday analyst, Good Morning America special co-host, and 2014 Pro Football Hall of Fame inductee—as spokesman for a new suite of Meta brand products

This fall saw home fitness equipment maker Nautilus Inc., Vancouver, Wash., unveil several new products, including the Bowflex Body™ nutrition line.

Cardiologist Elizabeth Klodas, MD, FACC, and food industry veteran Barbara Birr, have launched Step One Foods, a Minneapolis company with a namesake line of physician-formulated products for heart care.

Officials say the result is “a delicious beverage that delivers 2500mg of Omega-3s, 90mg of natural caffeine (about as much in an 8oz cup of coffee), twice the antioxidants of a cup of green tea—along with fiber and protein.

Extend Nutrition, St. Louis, says its new sugar-free and gluten-free protein bars are clinically proven to help control blood sugar for six to nine hours. Officials say new Cookies & Cream and Chocolate & Caramel bars are currently available at extendbar.com, with retail sales to begin later this year.