Cymbiotika, a nutritional supplement brand known for creating pure, clinically backed supplements, launched Red Yeast Rice. In the United states, Red Yeast Rice has been used as a natural alternative to statin therapy in treating people with mild to moderate hypercholesterolemia by significantly lowering LDL (“bad”) cholesterol levels, as well as total cholesterol.

Numi Organic Tea announced the launch of its new Stay Healthy Line. Featuring efficacious plants like echinacea, elderberry, dandelion root, kanna leaf and burdock root, the line contains potent herbal blends developed to support immunity, combat common cold symptoms, and help users relax during a time when consumers are increasingly seeking out physical and emotional wellbeing.

KÖE Kombucha, fruit-forward, organic kombucha in a convenient can, released results from a recent consumer study on perceptions and challenges associated with the kombucha market. The findings reveal several untapped opportunities to welcome those unfamiliar with kombucha into the category.

WTRMLN WTR’s new functional blends are made with watermelon juice, which is a source of naturally superior hydration, and new functional ingredients, such as superfruit acerola juice, sea salt, turmeric, cayenne, hibiscus, ginger juice and tart cherry.

The bars are 100% organic, non-gmo, plant-based, and gluten free without any fillers, sweeteners, flavoring, added oils or artificial ingredients. Additionally, every ingredient is grown, harvested, third party tested, and packaged 100% sustainably.

Inspired by the needs of elite Mount Everest climbers, Adrian Ballinger and Cory Richards, Alpine Start worked closely with both athletes to help formulate the company's newest line of instant beverages fortified with vitamins, adaptogens and MCTs.

Scotty's Everyday keto baking mixes are an answer to the stay-at-home movement, which has resulted in the return of home baking: those who are ambitious enough are trying their hand at making fresh baked loaves of bread from scratch.

Z Natural Foods introduced Mocha Mushroom Whey Protein, which can help grow biceps, fuel workouts, and repair sore muscles. The new whey protein contains ancient eastern mushrooms and a mocha flavor packed with antioxidants.

The scientifically backed collection, which includes protein powders, an immunity booster and pre- and post-workout formulas, is a line created by and for women. The products provide a holistic solution to help women reach athletic and wellness goals.