Sports & Energy

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Jelly Belly Candy Company, Fairfield, Calif., added two new flavors to Sport Beans®Energizing Jelly Beans®, its line of sports performance jelly beans for endurance athletes.

MusclePharm Corporation, Denver, says its new Combat Crunch is a sports nutrition protein bar that delivers better taste and softer texture thanks, in part, to a proprietary baking process.

Kill Cliff Inc., Atlanta, has introduced KC Bar, a new line of protein bars to complement the company's flagship recovery drink portfolio.

Makana Beverages, Inc., Oxnard, Calif., has begun distributing its line of kombucha tea drinks, called TheBu, at Sprouts Farmers Markets and select Whole Foods Markets nationwide (in addition to other retailers).

Functional ingredients supplier BENEO announced that endurance athlete Stefan Schlegel successfully finished the 2014 Race Across America (RAAM).

Hormel Foods Corporation, Austin, Minn., completed its purchase of CytoSport Holdings, Inc., the Benecia, Calif., maker of Muscle Milk® products.

LXR Biotech LLC, Auburn Hills, Mich., introduces Eternal Energy TR (time release), a premium 1.93oz energy shot that provides energy and focus for up to 10 hours—twice as long as the category leader.

“Be satisfied. Be energized. Be focused.” That’s how Be Well Nutrition, Inc., New Orleans, promotes its new Iconic protein drink, which it bills as a low-calorie breakfast or snack solution for on-the-go consumers.

Functional Foods Inc., Long Beach, Calif., says its Green Fit beverages each provide as many as six essential health benefits including protein, antioxidants, fiber, green superfoods, energy and electrolytes. Varieties include Tropical Citrus, Lime Coconut, Pomegranate and Dragonfruit.

Probar LLC, Salt Lake City, Utah, refreshed its companywide packaging and embraced Probar Base as a new name for one of its product lines.