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LivTru Performance Beverage

New drink features the antioxidant curcumin for hydration and recovery

August 28, 2019

Lightly sweetened with stevia, each drink features LivTru’s proprietary Curcumin Complex, plus Kucha Tea Extract - a uniquely anti-inflammatory Chinese herb - and Theanine, the same heart-healthy amino acid found in a variety of mushrooms and natural teas.

MATI Energy Drink

New energy drink contains a blend of organic fruit juices, natural flavors and craft-brewed guayusa

August 14, 2019

MATI Energy is available in three new zero calorie flavors: Raspberry Mint, Lemon Ginger and Grapefruit.

Phocus Caffeinated Sparkling Water Peach Flavor

Phocus contains 75mg of natural caffeine from green tea and the amino acid L-theanine

August 7, 2019

Like the other Phocus flavor offerings, Peach is delicate and crisp and contains no sugars, sweeteners, sodium, or calories.

Herbalife24 Sports Product Line

New Branched-Chain Amino Acids (BCAAs) provide a clean and convenient option for fitness enthusiasts and bodybuilders

July 31, 2019

During workouts – primarily strength training – lactic acid builds up in the body’s muscles, causing soreness, which can make it difficult for some people to continue pushing forward.

Retail State of the Industry | Beverages

Beverage Trends Abound at Natural Products Expo West

Plant-based beverages, sparkling drinks and sports & energy products topped the list of highlights at the 2019 convention.

July 24, 2019

This year's Natural Products Expo West drew a record-setting 86,000 attendees and more than 3,600 exhibiting companies this March at California's Anaheim Convention Center.

Malt Products: On-Trend Tastes

MPC’s MaltRite™ malted barley extract gaining attention as base for malt-based energy drinks, ethnic beverages, kombucha and specialty teas, and sports recovery drinks

July 10, 2019

In addition to the generally heightened interest in plant-based, multi-functional ingredients, malt extract sweeteners also provide sector-specific benefits for a spectrum of beverage-industry items.

Laird Superfood Pineapple Mango HYDRATE Coconut Water

The fifth variety in the HYRDRATE line contains 72 trace minerals and just four ingredients

June 26, 2019

Pineapple Mango HYDRATE Coconut Water combines freeze-dried pineapple and mango fruit with Laird Superfood's freeze-dried coconut water + Aquamin mix.

RESPAWN Mental Performance Drink for Gamers

The new beverage contains green tea extract, choline, B vitamins, and 95mg of caffeine

June 12, 2019

RESPAWN is available to US residents from www.RESPAWNbyRazer.com in four sugar-free flavors: pomegranate watermelon, blue raspberry, tropical pineapple, and green apple.

FORM + FUNCTION

New Functional Foods, Drinks & Supplements Introduced in June 2019

Daily health beverages, "body fuel" and mini meal bars make up this month's showcase

June 11, 2019

Prepared Foods takes a look at new better-for-you foods, drinks and supplements introduced in June 2019.

WTRMLN SportWTR

New sports drink includes electrolytes, vitamin C and the amino acid L-citrulline

June 5, 2019

WTRMLN SportWTR is an enhanced watermelon water that delivers thirst-quenching benefits to help consumers hydrate faster and recover more efficiently than regular water.