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Vitamins & Vitamin-like
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Vicks ZzzQuil for Sleep and Stress

The innovations give individuals access to drug-free, non-habit forming products that help people fall asleep naturally

July 2, 2019

Vicks ZzzQuil PURE Zzzs products contain no artificial flavors and are drug-free, gluten-free, lactose-free, and gelatin-free.

RESPAWN Mental Performance Drink for Gamers

The new beverage contains green tea extract, choline, B vitamins, and 95mg of caffeine

June 12, 2019

RESPAWN is available to US residents from www.RESPAWNbyRazer.com in four sugar-free flavors: pomegranate watermelon, blue raspberry, tropical pineapple, and green apple.

teaRIOT Plant-Powered Energy Drinks

New beverage is available in five varieties the provide specific functional benefits

June 5, 2019

With no jitters, no crash and hardworking, easily recognizable ingredients, teaRIOT is an organic, positive-energy tea that keeps you going, powers workouts and enables consumers to stay focused while studying, gaming, or working.

Naturex: Natural Solutions

Naturex uses Vitafoods Europe 2019 to showcase function ingredients for sports, fortification

April 19, 2019

Naturex has patented a synergistic blend of two botanical extracts called, Upletic, to enhance muscle protein synthesis, strength and performance. Officials say the ingredient also is clinically proven to improve lean mass in sporty as well as athletic people.

Unilever to Acquire OLLY Nutrition

OLLY is known for its gummy vitamins and supplements, and also sells protein powders and snack bars

April 19, 2019

Based in San Francisco, OLLY Nutrition was co-founded in 2014 by Eric Ryan, who also previously co-founded home and personal care products company method®.

Omya: Natural Health Solutions

Omya using IFT19 to showcase natural, high purity calcium carbonate particles in on-trend foods, drinks

April 10, 2019

When it comes to salty or sweet tastes, the ingredient intensifies perception in many applications, including baked goods and snacks. This means that salt or sugar content can be reduced, with the latter allowing for reduced-calorie products.

Viva 5: Nutritional Gummies

Viva 5 partners with Taura to develop, launch whole fruit-based nutritional gummies

April 5, 2019

Viva 5 and Taura have joined forces to create a next generation VMHS gummy that is healthier than traditional gelatin and pectin bases, without the need for unnatural sugar or even added sugar.

SternVitamin: Liquid Energy

SternVitamin presents “Energy Drinks 4.0” at Vitafoods 2019

March 22, 2019

A balanced combination of lemon and natural ginger flavor provides a fresh flavor, while the tooth-friendly sugar alternative isomaltulose gives the drink a mild sweetness as well as added health benefits.

MegaFood Certified Glyphosate Residue Free Chewable Multivitamins

Supplement brand showcases shelf-stable probiotics uniquely crafted to support overall digestive health

March 20, 2019

For people who have trouble taking tablets or prefer the convenience of a multivitamin in a great-tasting form, MegaFood now offers an option that helps to fill unwanted gaps in daily nutrition while promising the simplest delivery method.