Vitamins & Vitamin-like

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Inspired by the needs of elite Mount Everest climbers, Adrian Ballinger and Cory Richards, Alpine Start worked closely with both athletes to help formulate the company's newest line of instant beverages fortified with vitamins, adaptogens and MCTs.

With the increasing populations of aging individuals and persons glued to a screen all day, there is an equally increasing need for ingredients and products that address eye health. That need is even more critical considering research revealing that, since the eyes are a direct link to the central nervous system in the brain, eye health actually contributes to overall cognitive and emotional health.

The scientifically backed collection, which includes protein powders, an immunity booster and pre- and post-workout formulas, is a line created by and for women. The products provide a holistic solution to help women reach athletic and wellness goals.

Mantrose-Haeuser has expanded its range of Plant-based Certicoat® anti-sticking polishes for gummy vitamins, fruit snacks and other functional gummies. 

Prinova Europe has launched a range of premixes for dairy replacement products, to help manufacturers respond to what it describes as a plant-based “revolution.”

Consumer enthusiasm for plant-based foods continues to grow unabated. This is also affecting the beverage market. Market research company Persistence Market Research (PMR) predicts annual growth rates exceeding 6% for plant-based drinks through 2028. 

Lycored has spotlighted the role of vitamin D supplementation during the coronavirus pandemic, with two in three consumers concerned they are not getting enough of the micronutrient.

Continuing to expand its popular Nature’s Garden line of products, Cibo Vita introduced Fruit Balls: Immune Booster, an innovative way to boost the immune system with vital minerals, vitamins and probiotics. The plant-based Fruit Balls are also filling, healthy and deliver flavor. 

Wave is a companion to HidrateSpark's smart water bottles to boost healthy hydration habits and help keep consumers daily hydration goals on track

Uncle Matt's Organic® launched Ultimate Immune Orange Juice Beverage, an immune support powerhouse made with organic orange juice, elderberry, 300% of your daily dose of Vitamin C, 50% Vitamin D and 25% Zinc for immune and wellness support.