Vitamins & Vitamin-like

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Foods and drinks with added health benefits are becoming increasingly popular. In fact, product concepts emphasizing specific health aspects offer added value.

The U.K.’s Natural Immune Products Ltd. introduces I Mune Nurture, an award-winning fruity water (50% juice, 50% water) that includes vitamins B3, B5, B9, B12, C, D and calcium and zinc.

“Be satisfied. Be energized. Be focused.” That’s how Be Well Nutrition, Inc., New Orleans, promotes its new Iconic protein drink, which it bills as a low-calorie breakfast or snack solution for on-the-go consumers.

Happy Family, New York, N.Y., says its new Happy Child Super Nutrition Shakes each feature 8g of protein, 21 vitamins and minerals and are a great source of antioxidants and calcium.

Vemma Nutrition Company, Tempe, Ariz., says new Verve MoJoe is “perfect for both the coffee obsessed and the health-conscious coffee drinker.”

Israel’s Anlit Ltd. says Australia’s Therapeutic Goods Administration (TGA) awarded GMP certification for Kidi Bites, a supplement format designed specifically for children.

In Part One of Prepared Foods’ overview of ingredients for eye health, PF looked at the vitamins, minerals and other nutraceuticals, such as omega-3s, known to help protect eyes and vision. In this second of the two-part feature, PF explores the carotenoid compounds—perhaps the most important class of eye health ingredients known to science.

With the wide variety of vitamins, minerals, botanicals and nutraceuticals that can be used to fortify foods and beverages, premixed ingredient systems exist to allow manufacturers benefits and savings that require almost no effort to attain.

Bone and joint health claims featured on less than 1% of global food and drinks launches in 2012, with bone health by far the more popular, used on 80% of the total, compared with 25% for joint health.

Today’s sports nutrition formulations provide sophisticated ingredients, alone and in combination, for not only athletes and weekend warriors -- but also those engaged in the grueling competition of simply getting through the stressful marathon that is modern living.