The market for dietary supplements has seen strong growth, reflecting increasing consumer concerns about the adverse effects of busy lifestyles and stress on health, as well as rising demand from an aging population.

Innova Market Insights finds various product claims targeting the weight-conscious consumer. They include “no added sugar,” “low fat,” “low calorie” and others.

Although traditionally reserved for use in endurance sports and strength sports, sports nutrition products have broadened in recent years to fit a more recreational and lifestyle-driven positioning.

Eye health is not in vogue according to global new food and beverage product launch activity tracked from 2014 to 2015 by Innova Market Insights.

Digestive and gut health remains one of the most popular active health positioning claims, according to global new product launch activity tracked by Innova Market Insights.

There has been increasing focus on new product development in the sugar free, no added sugar and low sugar space, in order to garner interest from the wider demographic of health conscious consumers—not just diabetics or the obese.

With so many stressed out consumers and a worldwide aging population, products with cognitive and/or relaxation health benefits should be a booming market.

Like so many areas of the functional foods and nutraceuticals space, supplements dominate for the delivery of heart health ingredients.

Bone and joint health still remains very niche, with product launch activity tracked by Innova Market Insights with either a bone health or joint health claim representing under 1% of all global food and beverage launches in 2014 and again in 2015.

It appears that consumers now accept that antioxidants, and products containing antioxidants are, indeed, better for you.