In this video interview, Dr. Kantha Shelke, principal of Chicago-based food science and research firm Corvus Blue, LLC, discusses trending and emerging ingredients across multiple categories suitable for better-for-you foods and beverages.

The launch comes on the heels of this year's majority investment from Cypress Ascendant, a strategic capital investment firm, fueling a refreshed business model, operations, and increased awareness for the brand.

The formula has been updated to feature an organic orange cream flavor and is now sold in a 30-pouch box, instead of one bottle. Additional ingredients include Citrus Pectin, Konjac Root, and Vitamin E (as D-Alpha Tocopherol).

ActivatedYou Essential Skin Food is a collagen support supplement designed to support the overall appearance of skin texture and minimize the look of sagging and dull skin.

The focus of the company and its products is wholly on health optimization for consumers, and the foods are infused with high quality, full spectrum functional mushroom and botanical adaptogens.

Consumer interest in fermented foods, immune health and gut health has soared, alongside interest in the connection between gut health and the immune system.

The impact of yogurt, probiotics and the gut microbiome has exceeded expectations and been tied to brain, digestive and immune function. 

New distribution of its all-new Mini Probiotic Fruit Bar Variety Pack at Sam’s Clubs nationwide has contributed significantly to these increases, as That’s it. probiotic products are now available to millions of Sam’s Club shoppers across the country for the first time. 

With high potency vitamin C in each new product, consumers are being provided more options for immune health support*. They can experience the goodness of botanicals when they incorporate the new Ashwagandha or Apple Cider Vinegar product within their wellness routine.

Koe’s new look embraces evolving trends in fashion, art, and pop culture, with a colorful background and distinctive retro “sunset stripes” that nod to the brand's California roots.