Expect immunity to be a long-term topic and trend, as people of all ages are mindful of shoring up physical and mental health.

Health-Ade, the makers of bubbly beverages that support a happy and healthy gut, announced a classic new flavor to their national offerings, Berry Lemonade Health-Ade Kombucha.

Nouri brings the first immunobiotic beverage to the US market with the launch of Inner Immune, a functional beverage that delivers Immuno-LP20, prebiotics, l-glutamine, daily vitamins and minerals to support gut health and the immune system.

Innophos, a leading international producer of high-performance minerals for the dietary supplement industry, announced the release of its new video demonstrating the significant advantages of Chelamax® Chelated Minerals.

Developed by industry-leading doctors and scientists, First Person optimizes neurochemistry by stimulating the production of specific neurotransmitters in the brain tied to three main functions: focus, mood, and sleep. 

The new tonic claims to promote deep relaxation, calm nerves, and brighten one’s mood with the use of herbs and shrubs like ashwagandha, chamomile, lemon balm, L-Theanine, and most notably, kava-kava.

Layn Natural Ingredients, one of the world’s largest innovators and manufacturers of natural botanical extract ingredients and solutions serving the biggest brands in food, beverage, flavor, nutraceutical, personal care, animals and pets, launched a free online botanical library and search tool to enable businesses to explore and learn about key botanical extract ingredients and solutions and easily map them to targeted applications and desired functions.

Som Sleep targets nutrition to support the body's own natural sleep-regulating cycle, relaxes the mind, and prepares the brain to transition smoothly from wake to sleep.

Atlas Bar®, a protein bar developed to support both physical and mental wellness, added three plant-based flavors to its offering of zero-added-sugar, keto-friendly protein bars made of clean, high-quality real-food ingredients.

As science continues to evolve in the understanding of human health, new pathways emerge that are positively affected by botanicals. Ancient traditional applications of herbs, roots, rhizomes, bark, spices, and seeds—as well as fruits and vegetables—are gaining support daily in labs around the world.