GHOST's net sales have more than quadrupled over the past three years, and GHOST Energy is one of the fastest-growing brands in the energy category, characterized by its unique identity, distinctive flavors and packaging, and strong consumer appeal.  

Prior to sharing our outlook for 2025, we wanted to review the predictions we made for 2024 to determine what we got right and what might not have fully taken shape. Here, we've collected capsule information for each section of our 2024 Predictions, in areas such as sustainability, foodservice and global flavors. Within each capsule, you will find our 2024 predictions and assessments of their accuracy.

With an advanced blend of electrolytes from watermelon juice, sea salt, sodium citrate and potassium salt, Gatorade Hydration Booster is backed by the Gatorade Sports Science Institute for all-day hydration. 

Renude added Reishi Cacao, a supercharged hot chocolate, to its innovative lineup, which also includes Chaga Matcha, expanding its offerings to support a broad range of health-conscious consumers.

From electrolyte-packed drinks to sustainable hydration solutions, brands introduce innovative products designed to keep consumers refreshed and replenished.

Curb is Modere’s clean supplement that supports natural GLP-1 production to help control appetite and hunger for both immediate and long-term weight management support.

Sugar-to-Fiber is a genetically engineered probiotic specifically designed to address deficiencies in the American diet by converting dietary sugar (sucrose) into a special type of prebiotic fiber (levan) continuously throughout the day.

Using advanced ultrafiltration technology, Nurri's new Milk Shakes retain essential proteins and minerals while delivering a rich, creamy taste with high protein and low sugar. 

Whether consumers are preparing for a workout, seeking a post-exercise recovery drink, or need a convenient and nutritious boost on the go, these multi-functional smoothies are formulated to enhance fitness routines. 

Every serving of Ka'Chava contains a blend of superfoods, protein, essential vitamins, minerals, greens, probiotics, prebiotic fiber, adaptogens, antioxidants, omegas, MCTs, digestive enzymes and more.