The recent explosion in consumer interest in health has led to a substantial jump in demand and sales of better-for-you foods and beverages. And, as consumers seek products with ingredients that can deliver added benefits for immune system health, they are expressing their preferences for natural solutions. Plant-based protections and remedies are an undeniable part of this trend.

The immune support and cognitive benefits from chewing Life's Gum® may help people with mild anxiety and frustrating "brain fog."

A multi-faceted team of fitness, health and beverage industry changemakers, Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman, announced the launch of ZOA™, a new healthy energy drink set to make waves in the category.

Picky Bars, the makers of nutritionally balanced energy bars, performance oatmeal, and performance granola, announced that it has joined forces with Laird Superfood, an industry leader of plant-based superfood products to provide plant-based real food products that are as good for the earth as they are for the people eating them. 

“In Tune with Immune” is one of Innova Market Insights’ Top Ten Trends 2021. As this market research institute reports, six out of 10 consumers worldwide are looking for foods and beverages that support the immune system.

Juvenescence Ltd., a life sciences company focused on modifying aging and increasing human health span and longevity, announced the launch of its first product. Metabolic Switch is an evidence-based, breakthrough C6 Ketone Di-ester drink that, once consumed, puts the consumer in ketosis to promote a healthy metabolism.

Rebellious Infusions launched Pure Energy Infusions, a premium range that maintains a high antioxidant level of 100mg as well as 100mg of caffeine per serving. Powered to increase a sense of alertness and enhance focus without the energy crash often synonymous with caffeinated beverages, the company launched three new flavors: Marvelous (Mango), Tenacious (Tangerine), and Courageous (Cherry).

DRY Soda Co. debuted a ready-to-drink, zero-proof craft cocktail: Botanical Bitters & Soda. Available in three distinct flavors – Aromatic, Bright/Herbal and Sweet/Spicy – the beverages deliver flavor complexity and depth without the alcohol, all inspired by the ritual of craft mixology.

Univar Solutions Inc. and Novozymes announced a new agreement to expand the partnership into the United States and Canadian food ingredients markets. The new food ingredients agreement takes effect May 1, 2021, one month after the companies announced an exclusive agreement expanding the partnership into the United States and Canadian beverage production, homecare, and industrial cleaning markets.

Flume Formulas LTD, San Francisco, debuted with a new line of botanical supplements to give athletes pre-workout energy and focus, post-workout recovery support, and restorative sleep.