BRÈINFÚEL (Breinfuel) evolved from coffees, energy drinks, and nootropics to help the brain respond with focus, alertness, and productivity.

A recent study compared the bioavailability of a newly developed source of calcium, Omyaforte™ 100 from mineral producer Omya, with other frequently used calcium salts.  The results prove that Omyaforte™ not only contains a high percentage of elemental calcium, but is also extremely bioavailable, making it an excellent and reliable source of calcium.

Lycored has increased its range of natural astaxanthin products with the launch of an oleoresin as well as a microencapsulated starch beadlet, rounding out the company’s application capabilities for the antioxidant.

Organic and “natural” foods and beverages continue to gain appeal, driven in part by more consumers cooking at home and increased interest in health and safety. In an online consumer poll of “likely organic” shoppers conducted last spring by the Organic Trade Association (OTA), 90% of respondents said organic is “more important than ever.”

Grummies is on a mission to get people to eat vitamins (or superfoods in this case) by any means necessary, including wild flavors. Founded by Nick Michlewicz and Colin Darretta, Grummies is a gummy brand made with real ingredients and real superfoods.

Mindright Bars feature the brand’s proprietary Happy Brain Blend, using  clean, premium ingredients that enhance mood, decrease stress and provide clean, sustained energy. The bars are gluten-free, protein-rich, non-GMO and vegan.

With immunity a top priority, Honey Gardens released its new Elderberry Honey Immune Drink Mix featuring elderberry, honey and apple cider vinegar in convenient packets that make it easy to add to a daily regimen of wellness.

Dorot Gardens recently introduced fresh-to-frozen cubes. Frozen Crushed Turmeric is field-fresh and flash frozen at the source to capture the warm, sweet-spicy taste of turmeric, an ancient food long hailed for its healthy benefits.

Ringing in the New Year is a time for reflection and re-evaluation of life choices. Many consumers start by setting goals for self-improvement to make the coming year better than the last. After a tremulous 2020, improving overall health and wellness is at the top of the list.

Cymbiotika, a nutritional supplement brand known for creating pure, clinically backed supplements, launched Red Yeast Rice. In the United states, Red Yeast Rice has been used as a natural alternative to statin therapy in treating people with mild to moderate hypercholesterolemia by significantly lowering LDL (“bad”) cholesterol levels, as well as total cholesterol.