Items such as omega-3s, polyols, eggs and choline, as well as low-glycemic index foods, have captured consumer interest with their bent toward healthy, tasty foods. Attendees of Prepared Foods' 2006 R&DSeminar learned about good-for-you ingredients.
Although vitamin D and calcium are the mainstay ingredients for osteoporosis prevention, studies show formulators would be wise to also consider vitamin K2, phosphorous, magnesium, prebiotics and soy.
The marketplace is increasingly populated with a wide range of branded ingredients formulated into supplements and foods. While it can be a smart marketing strategy, crucial factors such as partnership characteristics and distribution channels require careful consideration.
A new study finds that most Americans are unaware of key facts concerning healthy bones and also lack important knowledge about health issues related to bone
The nutritional lipids arena continues to be dominated by the omegas. Within the family, product developers are looking at the benefits provided by docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA) from marine sources and those of alpha-linolenic acid (ALA) from plant sources.
The case for consuming a diet high in fiber long has been established in scientific journals and, consequently, it is an integral part of dietary guidance for Americans. Arguably, however, fiber may have been upstaged or overshadowed by its carbohydrate cousin, whole grains. The whole grains health claim momentum and affiliated new product launches might suggest that the days of fiber as a single major attraction may be over, fading into a background of whole grains and overall product (ingredient) functionality.
Most know that “low-carb” diets are out. With concerns over a higher risk of damaged arteries and heart attacks that could accompany certain low-carb diets, their popularity has waned so much that Atkins Nutritionals Inc. experienced financial difficulty back in mid-2005.
Towards
the end of 2006, Clif Bar introduced Luna Elixir, a product targeting women
that provides a goodly dose of calcium and iron, among other nutrients. The
product is unusual in the advice it gives the user to vary its sweetness by
adding various amounts of water, but not unusual is the fact that it touts the
presence of antioxidants. Indeed, in the year 2006, the Mintel Global New
Product Database (GNPD) recorded some 703 new foods and dietary supplements
that referred to antioxidants. (See the chart “A Profile of Antioxidant Products.”)
This is a 400% increase from five years earlier in 2001, when the GNPD recorded
176 new foods, beverages and dietary supplements mentioning antioxidants.
According to SPINs, a market research and consulting firm for the natural
products industry, the sale of consumer products with carotenoids and/or
antioxidant formulas increased 11% to $90.9 million in 2006 over the previous
year’s sales (data from SPINSscan Natural and Conventional Channels, Natural
Supermarkets (>$2MM) and Conventional FDM, excluding Wal-Mart).