Dietary minerals function to regulate enzyme and hormone production, control blood sugar levels, and balance and improve absorption of other minerals, such as calcium.
According to Infiniti Research Ltd.’s market research firm, TechNavio, the global sports nutrition product market is expected to grow by more than 8% until 2020.
Along with physical and cognitive activity, engaging with a healthy diet is a third modifiable lifestyle factor that has been linked to overall brain health and attenuated cognitive decline.
Sports nutrition is flexing its market muscle as mainstream consumers express more interest for all forms of performance foods and beverages that aid their active lifestyles.
Plant-sourced ingredients, are becoming increasing popular because of their sustainability, versatility, and relatively low cost, as well as their well-deserved health halo.