Candy

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For many consumers candy represents a simple comfort and marketers are finding ways to offer products that appeal to consumers of all ages and backgrounds.

Barry Callebaut’s ruby has a new and unique sensory profile – a tension between fresh berry-fruitiness and luscious smoothness – unlocked from pure cocoa beans that are specially chosen for their ruby properties, without adding berry flavors or colors.

SmartSweets candies will be rolling out the new flavor of its plant based gummies on June 4 at Whole Foods market nationwide. 

M&M'S Hazelnut Spread Chocolate Candies begin rolling out in retail stores nationwide this April in an eye-catching teal package ― in Singles (1.35-ounce), Share Size (2.53-ounce) and Sharing Size Stand Up Pouch (8.3-ounce).

Several issues have come to the forefront over the past few years, including supply chain challenges (i.e., addressing contaminants in cocoa), increased focus on labor practices in origin countries, and assuring traceability of raw materials.

The unique two-in-one pack includes one chew that fuses Strawberry and Watermelon flavors, and another that combines Blue Raspberry and Lemonade flavors, delivering a unique taste.

Mocca Shots® are unique in the energy market: they contain the highest concentration of caffeine available, and they work 5x faster than energy drinks, according to the company.

The increasing global focus on healthy nutrition means that more and more consumers are searching for guilt-free indulgence. However, worldwide market research has shown that for many this remains a challenge. For example, one-fourth of US consumers, always or most of the time, feel guilty when snacking.

The Mexican Jalapeño Peanut flavor combines spice with chocolate. The Thai Coconut Peanut flavor is a savory sweet taste inspired by the tropics of Thailand. The English Toffee Peanut flavor contains a creamy, sweet flavor profile.

The three leading drivers of choice in snacks and confectionery remain flavor, cost and indulgence, with health considerations lower down the pecking order in this segment.