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Innova Market Insights’ No. 2 trend for 2021, Plant-Forward, signifies the evolution of plant-based concepts beyond the core dairy and meat alternatives categories. In 2020, no fewer than 67% of all new products with ‘plant-based’ claims were launched outside of these pioneering sectors. In the confectionery market, for example, more milk-free and gelatin-free products are hitting the shelves, as highlighted in a new report from Innova Market Insights. Meanwhile, the plant-based confectionery space is growing in popularity.

The new bar, which has an added peanut butter crème layer and rice crisps, all covered in a chocolatey candy, will be available nationwide starting February 2021.

GODIVA, the global leader in premium chocolate owned by Yildiz Holding, named Nurtac Ziyal Afridi as CEO. The announcement caps her two months serving as interim chief executive officer in which she and her leadership team developed a three-year strategy to seize new opportunities through GODIVA's dynamic omnichannel structure. 

Fairtrade America announced that Lidl US will offer US customers a private label chocolate bar that contributes to a living income for cocoa farmers.

Ferrero's seasonal lineup offers something for everyone. Throughout the holiday season, consumers can discover new items and upgrades to returning Ferrero favorites.

M&M'S Sugar Cookie is officially available in stores and online at MMS.com. Created exclusively for the holiday season, M&M'S Sugar Cookie features a white chocolate, sugar cookie-flavored shell with a crispy center and can be an addition to seasonal traditions. 

Crispy Cocomels Bites are organic, non-GMO, vegan-friendly and crafted without dairy, gluten, cholesterol or corn syrup. Crispy Chocolate-Covered Bites will be available in 3.5oz sharing packs.

Mars Wrigley's research uncovered critical consumer insights the company quickly began leveraging with retailers to create new, improved shopping experiences.

The range of plant-based chocolate does not cause any negative reactions, such as blood sugar or insulin spikes and gastrointestinal side effects, and is also Rainforest Alliance and KETO certified, as well as registered with the Vegan Society. 

While trick-or-treating may look a little different this year, heritage candy and chocolate company, See's Candies, debuts new candies for the Halloween season.