Spending on ethnic foods continues to surge, even in the midst of a down economy. The future of the market looks strong, as manufacturers and restaurants capitalize on consumersí increased interest and willingness to experiment.
Turkey's geographic location gives its food a unique ìfusionî character--its dishes reveal roots from the Mediterranean, Middle East, Asia and Eastern Europe.
PepsiCo expanded its drink lineup with the Tava brand. Comprising three varietals (Mediterranean Fiesta, Brazilian Samba and Tahitian Tamure), the Tava line exudes an ethnic-inspired feel specific to a particular