Natural sweetener ingredients, beyond high-intensity stevia or lo han guo, provide ways to add sweetness to products ranging from menu items to packaged foods and drinks.
An international consumer survey among 5,000 respondents finds that today’s consumers prefer natural over artificial colors in their food and beverages.
As consumers see breakfast options diversify, cereal manufacturers are finding an increasingly competitive marketplace, where the competition is likely not remotely similar to their offerings. As such, cereal makers are focusing on key demographics and trends to make sure their newest launches are noticed.
U.S. sales of natural/organic food and beverages grew 9%, to nearly $39 billion, compared to under 2% growth for nonorganic grocery categories, according to a new report
U.S. consumers’ food tastes continue to evolve, according to a newly released survey that reveals Americans most want to see “Natural,” “Organic” or “Grown in the USA” product labels on their food.
Their more expensive prices would seem to indicate a downturn in organic foods and beverages, but organic consumers have yet to abandon organic products in any significant numbers and have, instead, employed coupons and smart shopping strategies to seek their favorite organic options.