The acquisition will enable Givaudan to become a global leader in natural colors, enhancing its ability to create “Feel Good” Food Experiences through its extensive portfolio of taste and sense solutions.

Most food is judged by the consumer before it’s ever tasted. The color and appearance of foods and beverages are a primary aspect of what encourages someone to desire and taste them. The vibrant greens of fresh produce, the rainbow hues of fruits, or the more subtle, creamy beiges and golds of cheeses, and the rich browns of baked goods and seared meats can awaken a slumbering palate.

Oterra™ announced it signed a transactional agreement to acquire Diana Food’s natural food coloring business.

Lycored has launched a new highly concentrated D3, creating opportunities for synergistic products that combine vitamin D with other ingredients.

Color is arguably the most important initial sensory cue we get from a food or beverage. It helps us almost immediately make a preliminary judgement about the desirability, quality, and palatability of what we plan to eat or drink.