To tackle the growing consumer need of clean labels and lead the drive towards more vegetarian and vegan food product options, ROHA USA LLC has developed Natracol Cerise, a high strength red beet-based food color capable of handling high temperatures in bakery and prepared foods applications. 

Food Ingredient Solutions LLC is pleased to introduce organic purple sweet potato color. Purple sweet potato color is already widely used to provide stable fuschia or pink to red shades in still and carbonated beverages and grape tones in apple based drinks. 

Chr. Hansen’s decade-long breeding program has resulted in a new and unique sweet potato variety containing pigments that create vibrant alternatives to carmine and synthetic reds. Their selective breeding program using traditional, non-GMO method yielded a plant-based and minimally processed brilliant red color: Chr. Hansen’s new FruitMax®.

Lycored, a global leader in natural, lycopene-based color ingredients for food and beverages, has completed a delicatessen style ham meat alternative stability study on its color portfolio. 

More consumers are embracing vegetarian, vegan or flexitarian diets. For plant-based meat analogs, manufacturers are attempting to achieve the appearance of real meat to make the product more appetizing.

Today’s consumers ask for products with ingredients they can easily understand. This growing demand for clean-label can be achieved with California Natural Color’s Clean Colors^TM. 

Soy sauce is one of the oldest condiments and continues to grow in popularity. Its flavoring characteristics make it a versatile base for marinades and cooking sauces. 

The past 30 years have seen the market demand for food colorants changing in substantial ways, particularly regarding the choice between synthetic and natural colorants.

In everything from shopping carts and supplements to sports drinks and restaurant menus, today’s consumers are looking for plant-based foods and products that reflect their healthy lifestyles.

Health and wellness continues to be a catalyst for innovation, but what that term means for consumers is a moving target and is impacted by a multitude of factors such as individual need states, age, and socioeconomic status.