Global Trends Superfruits have gained notoriety in recent years, due to their high antioxidant content and disease-fighting capabilities. Usually consumed through juices or other natural beverages, Superfruits have recently
Consumers are actively seeking healthy food
options, and, as a result, Chinese Traditional Medicine (TCM) is becoming more
prominent in the areas of food and drink.
Brain function and mood drinks, gut health and cardiovascular benefits are just a sampling of the functional aspects of certain beverages on the market now.
Kraft Foods extended its Jell-O brand’s sugar-free range with three new antioxidant-rich flavorings: Açaí, Raspberry Goji and Wolfberry. Kraft capitalizes on the thriving Superfruit trend in a very clear attempt
Functionality is certainly not new to the consumer packaged goods industry. Over the past few years, an increased number of products have launched on a functional platform to address a
Brand Stand, a Switzerland-based manufacturer of chocolate, creates its sweet confections with complete consideration for the environment. The firm’s latest initiative to protect Earth’s natural resources stems from its Swiss
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