Mars Inc. is expanding its candy icons further into ice cream treats. Snickers and Twix already are notable brands found in frozen cases in grocery and convenience stores, and set to join them are a pair of launches: one with Milky Way and another with the upscale Dove brand.
Maria Sharapova may not be the first athlete one would expect to fashion a line of candy. Indeed, she has designed a line of shoes, but the enterprising tennis champion has now ventured into the arena of premium confections.
The Hershey Co. tries to have it both ways with Ice Breakers Duo. Fruit + Cool sugar-free mints promise a ride of sensations for the taste buds. Indeed, even the texture of the mints provides a combination of a rough fruit side and a smooth cool side.
Just Born Inc., in launching Hot Tamales 3 Alarm and a new package for its Hot Tamales candy, performed some “lighthearted” research into the thoughts of young college students.
In the UK, Kraft Foods has added a mini variety of its Bubbly chocolate bar under the Cadbury banner. This “self-eat” version is in a smaller format and joins its larger-sized sibling, which launched earlier in 2012.
According to international market analyst Euromonitor, consumers are snapping up more Snickers bars than M&M’s, with global sales expected to surge to $3.57 billion in 2012 to capture 1.8% share of the market.
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