Kellogg Company is launching more than 50 new products with innovations from its iconic cereals, new snacks and gourmet frozen food options. Each new item is created to specifically meet the diverse needs of today's grocery shopper.
The intrinsically healthy image of fruit has helped to drive the market forward
January 16, 2017
One of the key growth areas in the snacks category in recent years has been fruit-based snacks. Their share of global tracked snack launch activity recorded by Innova Market Insights has more than doubled from less than 8% to nearly 18%, over the past five years. This makes it the number three snacks sub-category overall after savory/salty snacks and snack nuts/seeds.
Deep-Fried Banana Twinkies feature a banana crème-filled Twinkie and graham cracker breading
January 11, 2017
Both Classic and Banana flavors of the pre-packed deep-fried Twinkies – found in the freezer aisle – are battered and flash fried before they’re frozen.
New varieties include Coconut & Cashew, Vanilla Pumpkin Seed and Blueberry Pecan
December 20, 2016
Nature’s Path is expanding its line of pouch granola with three new flavors featuring premium, superfood ingredients and a redesigned, vibrant, re-sealable packaging format.
Annie B’s added Peppermint Bark to its line of popcorn and caramels
December 16, 2016
Annie B’s Peppermint Bark was created by their chef/production manager, Peter Maccaroni, who was brought on board when the company merged with B.T. McElrath in 2015.