The Oreo cookies star a first-of-its-kind swirled creme combining salted caramel and shortbread flavor creme, sandwiched between an Oreo chocolate cookie and a signature golden cookie for a combination of flavors in every bite.
From bold new flavors to convenient baking solutions, these latest launches bring excitement to the bakery aisle
February 13, 2025
The bakery category is heating up with innovative new products, from bold-flavored crackers and snackable sweets to artisan breads and convenient baking mixes. These latest launches cater to evolving consumer preferences, offering everything from upcycled ingredients and global inspirations to easy, time-saving solutions.
Known for reimagining classic snacks with a gluten-free twist, Absolutely! Gluten Free continues to lead the charge in offering gourmet options for those with dietary restrictions.
As the bakery category continues to evolve, product developers are presented with opportunities to leverage trends and acquisitions to create innovative baked goods that resonate with today's consumers.
The innovative product line combines Purely Elizabeth's Ancient Grain Granola with classic cookie recipes to create snackable clusters that have the flavor and crispy texture of a cookie.
Extending the shelf life of bread enables bakeries to centralize inventory in warehouses allowing for broader customer reach and to increase efficiency through longer production runs.
Founded in 2012 by Katlin Smith, Simple Mills is a market-leading natural brand offering premium better-for-you crackers, cookies, snack bars, and baking mixes.
Baked into a square shape with a soft and chewy texture inspired by a brownie, Chips Ahoy! Baked Bites, Blondie variety, are made with real chocolate chips and no high fructose corn syrup, offering an entirely reimagined Chips Ahoy! experience.
The RITZ brand is tapping into consumer trends with its latest flavor innovation: a layered experience that combines rich, creamy cheese flavor with a bold, spicy kick.