Food and beverage companies across North America are grapplin FlavorModulation.comg with the challenge of developing new products that meet the complex demands of health-conscious consumers—while preserving the essence of flavor.

FlavorSum, a North American flavor producer, offers new insights to support food and beverage innovation directions in 2024. In the two-part blog series, the FlavorSum team explores trends predicted to influence product development in the new year.

The company stays ahead of emerging trends to analyze the latest in what consumers are looking for in packaged foods, beverages and even foodservice menus—and shares these findings with the industry with “Flavor Flash” reports.

Keeping up with flavor trends in a globalized era of constant and viral information can be challenging. After all, these days a single online influencer can spur the interest of millions of consumers with a single tweet. Nowhere is this more evident than among the so-called Gen Z demographic, a generation of adults in their late 20s and younger, with some of the highest purchasing power and the strongest trend impact.

T. Hasegawa’s newest technology is part of the BOOSTRACTTM line of natural flavor modifiers, which enable food and beverage manufacturers to deliver a consistent taste experience to consumers. 

Kernel Season's, a part of the Sauer Brands, Inc. portfolio of brands, expanded its product line with the introduction of five new popcorn seasoning flavors. 

"We are collectively still recovering from pandemic-induced isolation and altered routines, and suffering from unprecedented levels of stress," says Rachel Herz, Ph.D., Neuroscientist, and professor at Brown University, and an advisor to the World Taste and Smell Association.

California-based T. Hasegawa USA, Inc., the US subsidiary of one of the world’s top flavor companies, is expanding its R&D leadership team through the promotion of two new associate director promotions. 

The IFF Creative Center brings together the company’s flavor and ingredient expertise with its food design capabilities to better support the growth of the region’s food industry.