The term “smoothie” has many definitions in the U.S. marketplace. The most common definition of the term is a “thick, creamy beverage composed of both fruit and dairy ingredients.” In the broadest sense of the term, a smoothie can refer to a thick, non-dairy, chilled beverage.
Women in Flavor & Fragrance Commerce (WFFC) recently held its third educational miniseries -- “The Values-based Career Path,” with Claire Steichen of Clear Strategy Coaching.
Mountain Dew has become a regular at limited-edition offerings, and this fall is no exception. However, setting this launch apart is a particular promotional effort, which involves a special relationship with a video game.
Bacardi first ventured into the flavored rum segment more than a decade ago, with the launch of Bacardi Limon, which joined a multitude of lemon-flavored alcoholic beverages on the market.
Briess Industries Inc. was recently presented the Wisconsin Business Friend of the Environment Award-Medium Size for leadership in environmental stewardship.