Functional beverages has been a growing segment, even in the midst of an economic downturn, but manufacturers are realizing that consumers -- and regulators -- are looking ever more closely at their ingredients, attributes and claims.
Food marketers understand the appeal of brands offering health and wellness benefits such as reduced calories or added nutrients. But, what if all those “good-for-you” extras could be delivered in products that taste absolutely decadent—boasting a rich and creamy mouthfeel, for example, or bursting with bright fruit flavors?
IFT Expo visitors can taste how roasted whole grains enhance the flavor of both sweet and savory foods—from cupcakes to cornbread—at Briess Malt & Ingredients’ Booth 2855. Briess will sample chocolate cupcakes that are made with 25% of the cocoa powder replaced with CocoaPlus Cocoa Replacer.
“Drink your way to health” is a concept that has blossomed over the past few years, as successive waves of “better-for-you” beverages have achieved success. From pomegranate juices and green teas to probiotic drinks and almond milks, consumers have a dizzying array of drink options for improved health and better living.