Think of McDonald's, and most people picture burgers and fries. However, Asian stir-fry dinners could soon be on the menu as well. The move is part of the food chain's crusade for a new image.
Originally associated with the extreme sports phenomenon, energy drinks have managed to endear themselves to mainstream consumers, much like sports beverages. Whereas sports drinks were once a hallmark of serious athletes, the on-the-go consumer has embraced them as a convenient alternative to soft drinks.