Coefficient Capital and The New Consumer worked with Toluna, Inc. to survey 3,500+ US consumers on shifting behaviors resulting from the COVID-19 pandemic. The survey, conducted in November 2020, asked consumers about their spending habits, consumption patterns and other behaviors related to food & beverage, fitness, alcohol and beauty.

We all know it’s been quite a year. Enough said. I want to start by focusing on the remarkable resiliency and adaptability of US consumers.

Over the past two decades, the McCormick Flavor Forecast® has identified top trends and ingredients that have shaped the future of flavor. From pumpkin pie spice and chamoy to dukkah and turmeric, these forecasted flavors have seen success across consumer products, restaurant menus and online recipes.

Food and beverage companies nationwide are increasingly investing in plant-based meat alternatives to satiate growing consumer demand for protein not sourced from animals. But who exactly are the primary consumers of such products?

Annually, The NPD Group collects a year’s worth of data from its daily tracking of how US consumers eat away from and in home and compiles the topline trend into a report that’s been called "Eating Patterns in America" for the last 35 years. This year’s recently released Eating Patterns in America captures how in mid-March, the daily rhythms of consumers’ lives, including their eating patterns, were suddenly disrupted by the COVID-19 outbreak.

Tailored to Fit is one of Innova Market Insights’ Top Trends for 2021, bringing personalized nutrition further into the spotlight and highlighting how lifestyle-specific personalized nutrition services are gaining traction.

Mars Wrigley's research uncovered critical consumer insights the company quickly began leveraging with retailers to create new, improved shopping experiences.

IRI projects turkey sales for Thanksgiving to be strong, with an emphasis on smaller whole birds or cuts. Turkey and roasting meats have enjoyed a sales boom during the pandemic, with the most robust growth among younger and lower-income shoppers.

Prepared Foods showcases sauces, dressings and dips making a debut in November 2020.

Breakfast cereals are something of a staple food in North America, with 60% of households saying they are a regular part of their grocery basket. However, times have never been more challenging for these core products as competition for the breakfast dollar has intensified considerably over the past decade or so.