In the world of eCommerce, there is never a pause from innovation and the unexpected. Moving into 2020, there are three trends, among many, dramatically impacting the future of food and beverage brands and their path to market.

It's been another interesting year in the food and beverage industry as consumer demands continue to shift and push newer and greater innovative products.

Retailers, brands and their packaging partners are all under mounting pressure to help lower our environmental impact. For those of us with a passion for innovation, this is a great time to be in the design business.

This year we at Mattson decided to focus on technology given who and where we are. Here are four predictions for 2020 food and beverage trends.

Specialty food curators at The Fresh Market have to make buys months in advance of when consumers will see the products on the shelves, so it is imperative they stay ahead of the curve and know what guests will be shopping for well in advance.  

IRI examined how shopping behaviors and attitudes are affecting private label sales in its Q3 2019 Consumer Connect report, “Beyond Price, Consumers Find Value in Private Brands.”

“As the specialty food industry hits a record year of growth with $148.7 billion in sales, we’re seeing that health benefits and sustainability concerns will continue to drive more food and beverage trends in 2020,” said Denise Purcell, head of content for the SFA.

According to Innova Market Insights research, three in five global consumers say that stories around a brand influence their purchasing decisions, with the main reasons why consumers want this information given as learning where the ingredients come from, understanding the product’s benefits and engendering trust in the brand.

Packaged Facts made the prediction in the brand new report, Amazon Strategies and the Amazon Shopper, 2nd Edition, which analyzes the e-commerce giant’s activities in grocery, pet products, and financial services.

Millennials, born 1981-1996, are the top consumers of plant-based meat alternatives, finds the NPD study. This generational group has adopted plant-based meat alternatives as a way to indulge sensibly, while addressing long-term health goals and animal treatment concerns.