Betsy McGinn

Betsy is the co-author of The Amazon Roadmap: How Innovative Brands are Reinventing the Path to Market, the quintessential start-to-finish guide for brands who want to launch, recalibrate, or optimize their Amazon business and ensure continued growth on this powerful platform. She is founder of McGinn eComm, a strategy firm that guides brands through every step of the complex online retail channel. Betsy can be reached at www.mcginnecomm.com

2022 PREDICTIONS | E-COMMERCE

eCommerce Accounts for a Significant Share of Grocery Sales

Online Doing Just Fine: A recent survey found that 52% of shoppers purchased groceries online in 2020 which grew to 64% in 2021

Betsy McGinn

December 17, 2021

What some thought was temporary adaptation to an unexpected retail store challenge, has proven to be a transformational period for our industry with eCommerce in the forefront.

2021 Predictions: eCOMMERCE

Fast Growth eCommerce Sales Exceed Expectations; Brands, Retailers Must Adjust

The convenience, reliability, and safety of eCommerce is now more valued than ever

Betsy McGinn

December 30, 2020

The events of 2020 have upended almost every norm across the globe. The impact has been felt deeply in the most fundamental areas of our lives, including all things food-related.

2020 PREDICTIONS: E-COMMERCE

eCommerce Models, Strategies Continue to Quickly Evolve

Three trends are dramatically impacting the future path to market for food and beverage brands

Betsy McGinn

December 20, 2019

In the world of eCommerce, there is never a pause from innovation and the unexpected. Moving into 2020, there are three trends, among many, dramatically impacting the future of food and beverage brands and their path to market.

Green Grass Foods Nutpods Non-Dairy Creamer

2019 Predictions: E-Commerce

E-Commerce Offers Opportunities for New Foods, Drinks

A look at three trends that brands and grocery retailers can count on

Betsy McGinn

December 10, 2018

Online grocery sales projections vary wildly, so I’m siding with Nielsen's forecast of $100 billion by 2022. Regardless of the exact figure, the pace of change in retail grocery is accelerating.

Switching from plastic to paper-based packaging often comes with new challenges. This webinar will explore how an ovenable, fiber-based packaging solution can deliver the benefits of plastic with 90% less plastic usage.

The Winter Fancy Food Show is where specialty food makers go to exhibit their newest and best products and where buyers go to find their next bestsellers.

Betsy McGinn

ARTICLES

eCommerce Accounts for a Significant Share of Grocery Sales

Fast Growth eCommerce Sales Exceed Expectations; Brands, Retailers Must Adjust

eCommerce Models, Strategies Continue to Quickly Evolve

E-Commerce Offers Opportunities for New Foods, Drinks

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.