The holidays can be a time for indulging and, in some cases, overindulging. Alcoholic beverages, alone, can have as many as 600 calories per serving; one recent launch in the segment is a calorie-conscious, yet quite adult, beverage.
Kraft Foods says it is feeding the hunger for bold flavors, easy meal solutions and delicious better-for-you offerings with more than 70 new product innovations in the coming year.
The Private Label Manufacturers Association’s (PLMA) 2011 Private Label Trade Show was held in Rosemont, Ill., in mid-November, with a wealth of products marketed around such notable trends as ethnic cuisine, restaurant-quality foods, wellness and convenience.
Shoppers are feeling the pinch of higher food prices at the supermarket, and most consumers are convinced they will be shelling out even more cash for groceries next year.
More and more products are appearing tailored for single or two servings, whether the results of efforts at portion control or simply targeting consumers with smaller households.
Mountain Dew has become a regular at limited-edition offerings, and this fall is no exception. However, setting this launch apart is a particular promotional effort, which involves a special relationship with a video game.