New report studies the effect of transparency on long-term consumer loyalty
January 24, 2017
A variety of concerns weigh on modern consumers, among them are the availability of healthy foods and the impact food has on health and well-being. In this environment, consumers have demanded greater transparency from food companies. It can be inferred that food companies that recognize and support these consumer priorities can achieve long-term consumer loyalty and brand value.
The Oscars, Emmys, Grammys, Golden Globes and Tonys. Every winter and summer brings a crush of awards programs for movie and television stars, musicians, stage actors and others—all those who feed consumer demand for entertainment.
New lineup meets range of modern consumer snacking trends around the world
January 16, 2017
General Mills unveiled a host of new products rolling out this month addressing a range of modern snacking trends around the world. From Annie's organic popcorn to Yoplait Custard to Nature Valley Granola Cups to great new flavors of Häagen-Dazs ice cream, General Mills has a solid line up of new products that are aligned with growing consumer interests.
Seventh annual EcoFocus worldwide study reveals key beverage industry growth sectors
January 16, 2017
Changing demographics and purchasing behaviors make it crucial for beverage industry leaders to understand and capitalize on key consumer insights that identify growing trends. Evergreen Packaging®, specializing in fiber-based packaging solutions, has worked with EcoFocus Worldwide to identify four key trends from the annual EcoFocus Trend Study that reveals growing themes expected to impact the industry in the coming year.
The intrinsically healthy image of fruit has helped to drive the market forward
January 16, 2017
One of the key growth areas in the snacks category in recent years has been fruit-based snacks. Their share of global tracked snack launch activity recorded by Innova Market Insights has more than doubled from less than 8% to nearly 18%, over the past five years. This makes it the number three snacks sub-category overall after savory/salty snacks and snack nuts/seeds.
New report finds that consumers are more conscious of their health than ever before
December 30, 2016
Superfoods will soon see a distinct shift toward more diverse categories, driven by increasing health-consciousness, according to consumer insight firm Canadean, London.