Breakfast, Cereals & Bars

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Persistence Market Research, in its latest market research study, states that the global breakfast cereals market will grow at a CAGR of 4.1% from 2013 to 2019.

More than 80 years ago, Post Grape-Nuts sponsored Sir Admiral Byrd’s expedition to Antarctica, where the first long range two-way radio transmission occurred.

Eggland's Best is giving households in the Midwest a few extra minutes at the kitchen table with the launch of their new line of convenient liquid eggs.

Boulder Granola, producer of hand-made granola based on a heritage family recipe, announced that it has improved its entire granola line to be Certified Gluten Free, Organic, Vegan and Non-GMO Project Verified.

French Toast Crunch disappeared from grocery stores shelves in 2006. Since then, fans of the sweet cereal have petitioned General Mills to return the product to the marketplace.

LUNA®, the maker of the Whole Nutrition Bar for Women, announced it is taking the entire LUNA family gluten free, and introducing a new flavor, Chocolate Cupcake, to the portfolio. The new bars will still provide women the same great taste and nutritional benefits they have come to know and love, but now are gluten free.

Quest Nutrition recently introduced S'mores, the newest edition to its 16 flavor Quest Protein Bar line up.

Vitalicious announced the newest “vital and delicious” addition to the Vitalicious family for breakfast or a snack: the EnergyLoaf.

For the first time ever in the UK, a gluten-free breakfast cereal will sit alongside other well-known brands in the mainstream cereal aisle, marking a breakthrough in the availability of gluten-free cereal products.

But this money didn’t disappear. Instead, $70 million of it was diverted to increase the sales of one of the biggest disruptive innovations in the breakfast category, Belvita breakfast biscuits. The rest went to a host of high-growth challenger brands.