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Breakfast, Cereals & Bars
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A Healthy Start with Cereals and Bars

Granola grew in cereal introductions over the course of the year, as did sales for the cereal category as a whole.

March 14, 2014

The fog that has enveloped the ready-to-eat (RTE) breakfast cereal category in recent years lifted somewhat in 2013, as breakfast cereal makers saw glimpses of something that had merely been a mirage in recent years: growth.

IRI Names Pacesetters

Information Resources Inc. announced the most successful CPG brands in its 2013 New Product Pacesetters report.

March 12, 2014

A whopping seven of the top 10, and 73 of the top 100 food and beverage products launched in 2013 offer a healthier-for-you benefit.

Getting the Mojo

Clif Bar & Company introduced CLIF MOJO Fruit & Nut and CLIF MOJO Dark Chocolate.

March 5, 2014

Crafted with 70% organic ingredients, CLIF MOJO Fruit & Nut and CLIF MOJO Dark Chocolate deliver a gluten-free snack.

Freeze-Dried Strawberry

Van Drunen Farms is a primary producer of freeze-dried strawberry ingredients.

February 27, 2014

Strawberries are a favorite fruit among young and old alike.

Big Breakfast Future

Breakfast products could see sales of $5 billion in 2017.

February 20, 2014

Products have been formulated to reduce sodium, sugar and fat, be more natural, organic, gluten-free, and deliver higher levels of fiber, among other nutritional concerns.

Protein from the Valley

Nature Valley has added three products intended to satisfy people with an active lifestyle.

February 18, 2014

The new launches include Nature Valley Breakfast Biscuits, Nature Valley Greek Yogurt Protein bars, and a new Cranberry Almond variety of Nature Valley Protein Granola.

Snacking on Bars

Snack bar sales have skyrocketed, a result of a combination of factors.

February 18, 2014

In a typical two-week period, almost a quarter of Americans eat some type of snack bar at home or bring one from home to eat later.

Bread & Breakfast

The U.S. is a nation of breakfast choices, from grab-and-go, pop-in-the-toaster strudels to full-on Sunday brunch French toast with bacon and hash browns. Whatever the choice, it will likely include a baked bread or pastry.